Managed Matomo Analytics Cloud
See how successful your website is
Swiss Matomo hosting with walkingtoweb
For web developers
Matomo provides precise insights into user behaviour and interactions. This enables web developers and designers to improve content, navigation and performance in a targeted way and to optimise the user experience.
For content creators
With Matomo you can see which content attracts the most attention and where visitors drop off. This lets you continuously optimise the visitor experience and measurably increase the success of your website.
For SEO specialists
Matomo shows how visible your website is in search engines and which search terms actually bring in visitors. This data helps you improve your SEO strategy based on facts.
Matomo – privacy-friendly web analytics – fully under your control
What is Matomo Analytics?
Matomo Analytics is the world's leading open-source platform for website analytics – used by more than one million organisations, from SMEs to corporations such as Siemens and public administrations.
With Matomo you can see exactly where your visitors come from, which pages they view and how they move around your website. Unlike many other providers, you retain full control over your data.
Matomo was developed according to the principle of “privacy by design” and meets the strict requirements of the GDPR and FADP. This gives you meaningful statistics with maximum data protection – clearly presented and without compromising your data sovereignty.
Matomo Analytics is developed according to the privacy-by-design principle – only you decide which data is tracked.
What does Matomo Analytics do better?
Many analytics tools lose up to 40% of data due to sampling, cookie banners or ad blockers. Matomo, by contrast, evaluates your data completely and unsampled – without artificial limits on page views or actions. This means you make decisions on a sound data basis rather than on estimates.
Whereas Google Analytics stores and passes on your information on servers in the USA, with Matomo your data remains 100% your property. Cookieless tracking delivers more accurate results and in many cases means that a cookie banner is no longer needed.
Authorities such as the French CNIL classify Matomo as so privacy-friendly that it may be used without active consent.
100% data sovereignty and accurate results are easy to achieve with Matomo Analytics.
Why should we use Matomo?
Your website data is a competitive advantage and belongs in your hands, not with a corporation abroad. With Matomo, you keep this control: you decide which data is collected and how long it is stored.
The platform meets GDPR and FADP requirements, anonymises IP addresses and can be run entirely without cookies. This reduces legal risks while strengthening the trust of your visitors.
Matomo combines professional web analytics with technical and legal independence. As an open-source solution, it is transparent, customisable and free from vendor lock-in – an analytics platform that matches your data protection standards.
Matomo Analytics gives you and your customers legally compliant data protection and restores your privacy.
What can you do with Matomo Analytics?
With Matomo you can see in real time which content works, which channels bring the most valuable visitors and where there is room for improvement. This lets you optimise your website based on data rather than gut feeling – for a better user experience and greater impact.
Matomo supports multiple websites, web apps and online shops within one account. If you are switching from Google Analytics, you can import existing history and carry on seamlessly.
Modern scenarios such as traffic from AI assistants and chatbots can also be analysed. You define the scope – Matomo delivers insights you can rely on.
A well-thought-out, function-focused analytics platform for your websites, online shops, web apps and newsletters.
What else can Matomo Analytics do?
Matomo is far more than a visitor counter. With numerous extensions from the Matomo Marketplace, you can tailor your web analytics precisely to your requirements.
Heatmaps show you where visitors click and how far they scroll. Session recordings show anonymously how users interact, and A/B tests help you improve pages in a targeted way. Funnels, goal definitions, campaign tracking, an integrated tag manager and comprehensive e-commerce analytics make Matomo a complete tool.
Via the open REST API, you can export all metrics as CSV, XML or JSON – for dashboards, ERP systems or business intelligence solutions. In this way, Matomo grows with your requirements – from simple reporting to in-depth analysis.
Note: installing your own plug-ins and API integrations is possible from the PLATINUM hosting package onwards, with your own Matomo server.
Matomo offers all the functions you need for a holistic analysis of your visitors, including JSON and a REST API.
Why is walkingtoweb the best choice?
At walkingtoweb, your goals and the responsible handling of data are at the centre of what we do. Since 2021 we have relied on Matomo Analytics – the solution that combines professional web analytics and consistent data protection.
We set up Matomo so that it works in compliance with the GDPR / FADP from day one – with anonymised IP addresses and, if required, without cookies, which often means that no cookie banner is needed. Your data always remains under your control.
Our team supports you with the integration into your website, whether multilingual, dynamic or with individual reports. Instead of handing visitor data over to global corporations, together we create a transparent, future-proof basis for your online success.
walkingtoweb supports you from setup to ongoing analysis – securely in the Swiss cloud.
Matomo – privacy-compliant real-time analytics for your websites
Notes on prices
All prices are net prices per month; for Swiss customers, statutory VAT will be added to the invoice. EUR / USD prices are for information only; the CHF price, converted at the current daily rate, always applies.
The basic setup for the Matomo account (BRONZE, SILVER, GOLD) is charged as a one-off fee of CHF 50. We charge a one-off flat fee of CHF 75 for setting up the Matomo server (PLATINUM). We will be happy to quote for further services on request.
Our General Terms and Conditions apply.
This price list is valid from 1 July 2026.
FAQ
Frequently asked questions
For further questions and clarification about the functions and possibilities of Matomo Analytics, please feel free to contact us.
You will find a comprehensive FAQ from the developer Matomo here: https://matomo.org/resource-hub/
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Is Matomo Analytics compatible with the FADP / GDPR?
Yes, and in several respects.
All analytics data is stored exclusively on walkingtoweb's servers in Switzerland.
Matomo does not store any personal data at all, and there is no link to other services.
No cookies are required because no cookies are stored.
No data is sold to advertisers by us or by Matomo.
You can define simple opt-out rules and limit data collection according to your own specifications. -
Can I include subdomains?
A Matomo Analytics tracking code can be generated for each domain, which also covers all subdomains. Alternatively, you can choose separate reporting and activate an additional project for the subdomain.
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Can I define my own goals?
Yes, you can activate goals based on a URL, the title of a page or actions such as downloads and external links. With custom tracking parameters in URLs, you can measure the performance of your email campaigns.
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Can visitors to my website opt out?
Yes, a small code snippet enables a pop-up in which visitors can completely deactivate tracking.
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Can Matomo Analytics also track downloads?
Yes, Matomo Analytics can also recognise file extensions and track them as downloads.
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How are requests geocoded?
Every visitor accesses the website with an IP address. For this IP address, the location of access can (usually) be determined using GeoIP location detection. However, this location is always supplied by the provider and may therefore differ from the actual location of access for large providers. There is also a discrepancy if the visitor uses VPN services.
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Is it possible to display search engine queries as well?
Since search engines now use end-to-end encryption, it is no longer possible to determine directly the search terms with which a visitor arrives at the website.
However, it is possible to import the search terms automatically via the API of Google Search Console / Bing Webmaster Tools and Yandex Webmaster and thus obtain an overview of the search terms. For data protection reasons, however, it is not possible to link them directly to an IP address and therefore to a visitor.
This function is only available with the PLATINUM version.
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Is data displayed in real time?
Yes, Matomo records data in real time, so you can see the current visitors on each page immediately.
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What types of devices can I track?
Matomo can track all types of devices and thus show directly how the websites are used with the various devices and versions.
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Can data also be recorded anonymously?
Yes. Matomo gives you the option to protect visitors' privacy and to anonymise data such as IP addresses.
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Which web platforms can I analyse with Matomo?
You can integrate the Matomo Analytics code into your websites manually or use one of the many connectors. These are available for Kirby CMS, WordPress, Squarespace and other solutions, for example, here: matomo.org/integrate
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Can reports also be monitored on a mobile phone?
Yes, there is an app for iOS and Android for this.
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Can existing data be imported?
Yes, we offer both the import of data from Google Analytics and migrations from existing Matomo Analytics systems.
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Are session recording and heatmap functions available?
Yes, both functions can be used; with a private server, an additional plug-in is required.
